What makes a good website?

Great website ownership.

Let’s talk about the importance of ownership. A devoted, well-informed website owner makes a difference. There seems to be a lack of great manuals for us, yet an abundance of information all over the web. The problem may be too much information.

Concentrating on the “big picture” can help us keep it all in perspective. Think of it like a doctor. Specialization on every aspect is just too much to expect, especially since technology changes at such a rapid pace. By knowing “just enough,” you can better manage the specialists you may need from time to time.

Here are some of the priorities you’ll want to keep in balance.

  1. Make your website easy to use as possible.
  2. Focus on objectives.
  3. Aesthetics.
  4. Content is still King.
  5. Accessibility.

Knowing your role as a website owner can help to lessen some of the anxiety.

  1. Have a vision.
  2. Stay focused on your objectives.
  3. Seek out ways your website my help other departments within your company.
  4. Keep content fresh.
  5. Coordinate projects.

Planning for the future to ensure your website success.

  1. Don’t underestimate the commitment needed for long-term success.
  2. Periodically reevaluate your website goals and performance.
  3. Promote your website by:
    1. Search Engine Optimization
    2. Offline promotion with your site listed on business cards, letterhead, etc.
    3. Email marketing
    4. Pay-per-click campaigns, industry based ads.
    5. Online promotion like social networking, blogging, forums.

Having the website owner’s specific role defined, you’ll be ready to plan your objectives, implementation, time-line, and manage your website’s performance to ensure success.

Suggested Reading: Don’t Make Me Think by Steve Krug

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